The King of Casual - Quarter-Zip Fleece

  • Feb 18, 2019

When the term “norm-core” first appeared in 2013, its inventors attempted to describe the appeal of apparel that promised “the freedom that comes with non-exclusivity.” Which is just a fancy way of saying that it’s cool to belong. 

The fleece pullover is one of the linchpins of this (non) movement, a “supremely utilitarian” garment that exists outside all the turmoil of changing tastes. It’s what people wear when they are comfortable with themselves and their environment.

And as a branding tool, it’s the perfect item to capture the attention of other people, similar in their ease among friends and coworkers, and in their universal desire for comfort and community. 

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