Packable Outerwear is Trending
Jan 9, 2019
Thanks to companies like Patagonia, The North Face, Marmot and other popular outdoor brands, outerwear has become popular in the promotional industry. Active lifestyles and minimalist values have drawn consumers to packable outerwear for the versatility it offers. Eddie Bauer for example, offers a water-resistant jacket that folds into a pocket, making it easy for the wearer to toss it into a backpack or purse when they're on the go. Think about the number of impressions your brand receives, when the wearer has a multi-season jacket that's functional, light and compressible. It goes everywhere with them!