Today’s student wants something a little more stylish than a basic cotton t-shirt if you expect them to proudly display their school colors.  Body hugging athletic tees for the males and shear, clingy fashionable tees for the girls, with a choice of styles from cap sleeve to ¾ sleeves and scoop neck to the retro ringer are the t-shirts of choice for this generation. 

Bars are turning to the more vintage looking pigment dyed and distressed styles to promote their establishments.   The trend is to offer creative and fun designs that the customer will want to wear around town without feeling like a walking billboard. 

Boutiques in the trendy parts of town appeal to a young crowd who don’t want to buy just a plain t-shirt.  The chic little shops that specialize in “bling” lean towards rhinestone embellished tees, as well as stylish designs that they see today’s stars wearing on their MySpace and Facebook pages. 

Non-profit organizations have always found great ways to raises funds and awareness though walks and running events.  In Portland, bicycle events to help charities of all kinds are more popular than ever.  With increased competitiveness, the pressure is on for each event team to be as creative as possible with the promotional apparel they proudly wear.  Designs for each team are getting more unique and artistic with each new event.

Some corporations are tying to appeal to a younger workforce by mixing in contemporary t-shirts with the standard corporate polo shirt.  Retro ringer tees and the more stylish silk touch T-shirts are very popular, but 100% organic t-shirts are making their mark with the new eco friendly industries, as well as companies becoming more environmentally conscience.