Promo Spotlight: Hoodies and Sweatshirts

The humble sweatshirt remains an item with remarkable range and application, and barring a frankly unimaginable reversal in tastes, one that is unlikely to change. Nearly ubiquitous among some demographics – just try to find a construction tradesman without one – they also enjoy a certain cache among the young (which includes the young-at-heart for marketing purposes). They are representative of disparate pop-culture niches from hip-hop’s ferocity to skate-punk’s anarchism to beachbum slackitude. Yet, as both practical and symbolic garments, they are omnipresent on the backs of young scholars and athletes on campuses everywhere.