Exquisitely plush, purple is gracing autumn runways, most notably in current fashions by Alberta Ferretti, Gucci and Elie Saab. Pantone’s acai purple is quickly ascending. This plum-like shade adds an unexpected touch of the exotic to this year’s fall and winter color palette, capable of imbuing the usual range of neutrals with a unique allure. “This color adds mystery and richness to the palette and can be incorporated with other colors to create a number of powerful combinations,” says Shurli Allinott, president of Brandwear. She adds that implementing purple into one’s brand identity can make a bold statement on its own: “Purple, simply put, just stands out and sets your apparel branding apart.”