Hot Hue: Mint

Refreshing and cool, mint is an excellent hue for any company to incorporate into its promotional apparel program. Versace and Miu Miu featured the color in their autumn 2011 designs for women, and Givenchy and D&G introduced it without restraint in their men’s designs.

Subtler than most greens, mint is a guaranteed hit for promotional wear.  It’s a popular color choice for golf apparel, which is one of the biggest wearables segments.  Mint is a symbol of confidence and it exudes classic golf styling.  An increased popularity in mint-green apparel will eventually come from big-name retailers and uniform suppliers that sell golf wear.

Lee Strom, senior marketing manager for SanMar stresses the significance of mint green as one of this season’s key updated colors. “Expanded color options for our most popular styles continue to be requested from our customers,” he says. “We see mint green as a great option, ideal for styles available for both men and women and an excellent platform for showcasing a variety of embroidered logos.” Strom also stresses mint green’s visual versatility. “Mint green is a nice complementary color,” he says. “It pairs well with neutral and bold palettes.” Along with companies dealing with golf merchandise, the healthcare and food industries as well as spas and resorts should all consider mint-green apparel and accessories.