Equal parts nostalgia and eternal cool, varsity jackets are trending thanks to a renewed obsession by both the fashion and pop culture scene. No less a male fashion authority than GQ hailed the letterman jacket as one of its leading fall trends, saying: "The romance of the letter jacket and being the team captain or the guy who lettered and had a sport — that's a cool factor now." Leading designers like Givenchy, Junya Watanabe and rag & bone have all redesigned the jacket with modern twists. Meanwhile, top celebrities are rocking the look. "In the past year and a half, Justin Bieber's video, they're all wearing varsity jackets," says Steve Iasillo, sales manager for Game Sportswear. "P Diddy had a video and they're all wearing varsity jackets, too."
Corporations often use varsity jackets as a high-end promotional gift, when looking to make an impact with special clients. The decoration, of course, is what sets the varsity jacket apart; it's meant to be personalized with school logos, athlete names, earned varsity letters and more. Combine that with the varsity jacket's ubiquitous presence in pop culture, and you have a sure promotional apparel score.