Watches are often the perfect item to honor employees and clients because they offer practicality and style in one package. But instead of implementing a monochromatic watch incentive program, spice things up with the latest in colored watch faces, bezels and decorative watchbands this season.
“Colored watches are bright and vibrant; they’re the perfect accessory to be worn during spring and summer,” says John Costelli, vice president of Castle Merchandising. Pearled pinks and blues and deep navy colors are the most common, along with rich tones such as sepia and brown. Also new and just in time for spring is the eco-friendly Sprout line of watches that feature bright color schemes and a unique twist on colored watch faces. The Sprout watch gives the appearance of an earthy wood texture on the face and is comprised of natural bamboo.
“Watches are meaningful promotions because they can be printed or engraved on the dial or band, and every time the wearer looks at it, they will be reminded of the reason the watch was received,” says Costelli. “We look at our watches 30 to 40 times per day, so that’s a lot of message reinforcement!”