With NASCAR and Indy racing season rapidly approaching, Tri Mountain has announced a new promotional racewear line called TMR, or Tri-Mountain Racewear. The corporate apparel line not only reflects the company’s decision to target the racewear and automotive markets, but it also reflects the interests of Glenn Oyoung, Tri-Mountain’s vice president of marketing and an avid automotive enthusiast who has worked as a former executive with professional racing teams, according to the company.

The TMR racewear line from Tri-Mountain features a mix of classic retro styles and modern creations to appeal to various racers and automotive industry professionals.  After years of expanding into various sectors of the apparel industry, including eco-friendly and safety apparel, and work uniforms, Tri-Mountain, Irwindale, Calif., has targeted the racewear segment.

“When I looked around the promotional products and logo apparel space, I saw a lot of shirts put in that racing category, and I thought that our team here at Tri-Mountain could earn that business, especially by utilizing some of the feedback from real-world racers and ‘gearheads,’” Oyoung says. “I believe that true gearheads love their babies — whether they are cars, bikes, planes or boats — and no economic environment is going to detract from that passion. This line is for them.”

Designed with input from car builders, designers and grassroots racers, the TMR line features a mix of classic retro styles and modern creations to appeal to a spectrum of racers and industry professionals. It includes six styles, including twill and piqué golf shirts, as well as a jacket, in multiple color combinations.