Celebrate summer with fashion-forward apparel that gets your clients’ brand buzzing. On-trend promotional clothing “often becomes your clients' favorite item to wear,” thus increasing visibility, says Glen Brumer, sales director at Royal Apparel.
According to Brumer, this season, clients are seeking eco-friendly, sustainable styles, made-in-USA garments, “athleisure” – including leggings and tank tops – military chic camo, vintage looks, soft-hand fabrics and polos.
In terms of color, greens are extremely popular for summer, says James Andres, marketing coordinator for S&S Activewear. “Between St. Patrick’s Day and Earth Day, there are tons of events and promotional opportunities for green,” he points out. Themes of sustainability and growth also tie in to the hot hue.