Why sacrifice style for comfort when you can have both? “Styling is more important than it ever has been when it comes to winter apparel and accessories,” says Kara DiBiase, marketing coordinator at Trimark. “Consumers now have multiple winter jackets with different looks.” DiBiase cites quilting, heather and mélange as on-trend for outerwear.
Also popular is the military look, according to John Ottaviano, director of sales and marketing for Rothco. “Shirt jackets are a hot trend; military styles have been seen on celebrities like Rihanna and Christina Aguilera,” he says. “These looks are popular for both men and women.” In addition, says Nadia Santoli, marketing director at Expert Brand, “When you’re purchasing winter apparel, look for protection from the elements, visibility, and convenience and functionality.”