Looking for a versatile garment that doubles as a sophisticated branding canvas? Woven shirts keep wearers comfortable while maximizing impressions for your clients.
According to Lisa Denham, marketing director at Executive Apparel buyers seek performance properties and fashion-forward styles. “Clients are looking for a professional and stylish, upscale look that’s easy to care for without breaking the bank,” Denham explains.
Wrinkle-resistant, stain-resistant and moisture-wicking wearables are in demand; wovens with these properties are ideal advertising tools. Denham adds: “Wovens last longer than a knit shirt, which will generally look worn after a few washes.”