Cool Patterns Are Hot!

In terms of promotional apparel, buyers are eager for wearables with retail-inspired looks – including stripes and patterns, according to Ratcliff. Which demographics are smart targets? “Industries that employ millennials, or that are interested in creating on-trend retail looks, are particularly interested in incorporating patterns and stripes into their promotional wearables,” says Norman Bishop, president of Bishop, The Garment Co. Bishop advises, when selling patterned products, to “have fun with it” while ensuring the apparel is on-trend. Ratcliff adds that athletic teams, as well as the health and wellness industry, are drawn to bold designs.

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