Promote an important and timely cause while boosting your brand this October – Breast Cancer Awareness Month. Michael Kogutt, of Outdoor Cap Co., explains, “By donating your promotional products to an organization or sponsoring a charitable event, you can build emotional equity within your community.”
As long as the end-user owns the product, he or she will remember the cause and associate positive feelings with your organization. "Doing a good deed will gain exposure for the disease, cancer research, survivors and your brand,” Kogutt says.
“Supporting a cause brings people together,” adds Bruce Everakes, president of Wolfmark. He says offering pink ribbon items for Breast Cancer Awareness could be “a great entrée into other types of cause-related projects your customers support.” Raise hope, spirits and a lot more, starting today.