LIFE’S A BEACH, RIGHT?

“Who isn’t in a good mood when they receive a product that reminds them of the beach?” says Gary Mosley, vice president of Kati Sportcap & Bag. When offering beach-themed merchandise, Mosley advises clients to consider items that may not be used at the beach, but still evoke thoughts of sand and surf. Beach apparel and accessories appeal to all demographics. There are so many social activities associated with being around the water.” In addition, he says, the promotional appeal of beach apparel includes a strong aspirational element. Surf’s up!