WHEN IT COMES TO GOLF APPAREL, the best way to discover what’s trending is to go straight to the source. Jeff Nero, sales representative from Tri-Mountain, advises decorators and distributor salespeople to “turn on the TV and spend time watching a PGA tournament. See what the top pros are wearing, and get ideas on the fashion and styles they’re wearing on the golf course.”
Golf apparel buyers, according to Nero, look for trending colors and designs, as well as modern fabrics and fits. “It’s a smart move to take advantage of the millions of dollars spent in research and development by top apparel companies like Nike, Adidas and others,” he notes.