Looking for that staple trend that never goes out of style? The plaid fad has you covered. This versatile print consistently makes its mark in both apparel and accessory markets and is sure to elevate your promotional gear from simple to simply cool.
"Plaid is huge at retail, and it found its way into the promotional world as well," says Margaret Crow, director of marketing at S&S Activewear. Crow believes the trend's relevance relates to the classic design aesthetic, but additionally the ability to play with various color combinations. S&S Activewear's most successful target market, when working with plaid or flannel, tends to be college students.
Although plaid does sell well to a younger audience, it's important to remember that it isn't the only compatible market, says Jamie Henry, head of product development at Boxercraft. "Plaid no longer only represents a mountain cabin trip in the woods, or a grunge rock concert," she says.
Instead, plaid flannel appeals to those who value comfort. "Lounge wear is for everyone, and people are willing to pay for the best pair of comfy flannel pants, just like they do their favorite pair of jeans," Henry says.
When it comes to decoration, don't be intimidated by the boldness of plaid. "Take a cue from the college student styles," Crow says. Consider printing a large logo up the entire leg of plaid pants, or making an impact with an allover design on the back of a plaid shirt, she adds. Plaid seems to work for just about every occasion and every individual, making it an ideal trend for the promotional world.