When it comes to promotional branding, color is paramount. It’s the first thing that catches the viewer’s eye. Client most frequently request “plenty of variety”, when it comes to the color of their branded products. They want a large to choose from, and they consider how their own logo might look against different backgrounds.
It’s very common for color to balance elements of design. The promotional industry often takes it’s hue cues from fashion’s Pantone Color Institute, which has released its Fashion Color Report for Fall 2017. It’s always advisable to offer on-trend wearables in several up to the minute shades.