A New Twist On Camo

A new twist on traditional camo, which has been hot at retail, is offered by the Independent Trading Co. snow camo hoodie. “The snow camo has been a big hit,” says Margaret Crow, director of marketing for Americana Sportswear. “The camo trend seemed like such a fad when it first appeared at retail, but it continues to strengthen, whether it is a licensed hunting pattern or digital camo or retro like the snow camo. The gray, black and white shading of this offers an alternative to the more typical green and khaki camo shading. This piece is perfect for the college market.”