James Matson, of Pacific Headwear, believes when it comes to logoed headwear, “Less is more.” He advises keeping the decoration simple and memorable for a promotional punch. “The headwear should complement the logo,” he adds. Plus, it’s hard to find a business that wouldn’t benefit from promoting itself this way. Graffiti owner Abe Miller, whose company supplies U.S.-made hats, notes the prevalence of headwear throughout many sectors: “Sports teams, the medical industry, construction and others all buy headwear at one time or another,” he says. More wearers translate to countless impressions and lots of potential new business. Hats off to these versatile promotional tools.