Case Study: All Aboard!

Supplier Executive Apparel has been working with the MBRC, part of Boston’s commuter rail system, for more than 10 years. The uniforms Executive Apparel provides are not only custom, but have special features designed for maximum comfort and usability. “We designed a custom conductor’s coat for them in a highly durable, washable fabric,” says Lisa Denham, marketing director at Executive Apparel. “Conductors are notoriously rough on their blazers. Our designers considered the conductors’ feedback before starting the design.” The single-breasted fully lined blazer includes additional oversized inside pockets for booklets, reinforced panels in high-wear areas, super-reinforced buttons and custom embroidery. “The blazers look sharp and are highly functional, solving a specific set of problems they face in their day-to-day work,” says Denham. The uniforms are so stylish, they’ve even been modeled by celebrities. Debra Norville, in fact, wore the conductor uniform, for an Inside Edition report on CBS.