When Puurnafit, a fitness education and yoga equipment company, needed professional help developing its website and e-commerce store, the staff looked into going from one core product to a full line of apparel and promotional products to promote the brand. The branded T-shirts sold at the company’s e-commerce store are screen printed with PMS-matched colors that meet their strict graphic standards. As of this writing, Puurnafit has sold 288 USA-made T-shirts and more than 500 Body Beams, yoga mats, water bottles and workout towels. When designing fitness apparel and accessories, it’s important that they be something you would work out in and use yourself. If you wouldn’t wear it or use it, it’ll be difficult to sell them.