Face it, modesty is so over. Once the mercury tops 70 degrees, people of all sizes reach for their favorite tank top and generally remain in them until fall. Comfort is a big reason – suppliers have updated fabrics and designs to make them lightweight and sveltely cut. “Every tank top that we make is really exploding,” says Mark Seymour, vice president of sales at Next Level Apparel. Whether form-fitting or flared, all-cotton or a blend of fabrics, these tanks are summer staples that fun, active brands need to make their own. (But don’t worry – once the weather cools, they’ll get worn at the gym and yoga studio). Get bold with color or keep it cool, but getting those sun-loving hordes outfitted in your own branded tank guarantees a long, hot promotion.