mix things up with stripes

From thin to thick, stripes have always been a style staple. On occasion, they'll take a backseat in fashion, only to be revived brighter and bolder than before. This year, designers such as DKNY and Tommy Hilfiger incorporated more multicolored stripes onto the runway, reminding the world that stripes are pretty great. 

When you consider how many ways they can be employed, it makes sense that stripes continue to gain converts, particularly for promotional apparel. You can find stripes on many different apparel products and accessories, but for apparel, the pattern is in higher demand during the spring/summer seasons. "People are more likely to have a little more fun with their wardrobes during the warmer months, and stripes are a great way to inject a little playfulness without being over the top," says Albert Samuels, senior merchandiser at Alternative Apparel. Rightfully so, considering stripes are often portrayed as nautical and make us think of the beach. 

Stripes are also a good way to mix things up in your wardrobe without being drastic. "It's about simplicity, wearability and being just the right amount different to increase long-lasting impressions," says Mark Robinson, vice president of imprintable sales at Alternative Apparel. Stripes often add that little something extra.

When it comes to printing on stripes, subtle-yet-noticeable designs are essential. Robinson says stripes tend to work best with one- or two-color artwork – the key being you don't want the artwork disappearing in the stripes. "Screen printers are more comfortable with printing on stripes now," says Margaret Crow, director of marketing at S&S Activewear, in part because the current trend for embellishments and designs is less about being precise and more about stretching all over the garment. 
 

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