Companies with a group of high-performing employees, looking for a single logoed piece that's professional, comfortable and versatile, and garners the most impressions for the brand, should consider the quarter-zip pullover.
“It's both athletic and casual and can be worn throughout the day and during evening activities," says Rachel Newman, director of sales and marketing for Hanes Branded Printwear. “It's more polished than a traditional crewneck or hood, and offers the comfort of fleece with the style of a sweater. We're also seeing Millennials, particularly those in the college market, embrace its comfort and style."
Vantage Apparel carries a variety of quarter-zips, including performance styles, sweaters and fleece, at a variety of price points, says Gina Barreca, director of marketing. “Performance pullovers are the hottest segment for us right now," she adds. “Their versatility for sport or casual wear plus the ease of layering with them is driving momentum. We've actually seen them replace traditional crewneck wind shirts in the golf market."
Quarter-zips don't just provide a stylish look, says Barecca. They're also an ideal canvas for a variety of embellishment techniques, including etching, applique and patches, in unique locations. “The quarter-zip trend will continue with upscale fabrications, contrast details, color-blocking, mixed-media construction and lighter weights with stretch properties."