It's official: Army green isn't just for GIs anymore. It's become increasingly popular in recent haute couture collections, and not just as an accent color. Designers are outfitting their models in head-to-toe army green, making it a must-have shade for 2015. Even celebrities are getting in on the action. Rihanna recently turned heads in an army green jumpsuit while out and about in Los Angeles.
Army green has enjoyed continuous popularity in fashion-forward apparel lines. "It's part of an earthy, natural palette that, while fluctuating with seasonal and fashion trends, definitely has staying power," says Andrea L. Routzahn of alphabroder. Popular from catwalks to retail to wholesale, these neutrals, including army-inspired greens, grays, navys and khakis, "are definitely a fresh break from the neons and brights that dominated the market for the past several seasons."
Meanwhile, Vicki Ostrom, senior designer at SanMar, sees inspiration for army green and similar hues stemming from preparations for the 2016 Olympics in tropical, lush Rio de Janeiro. "There's also a lot of interest in military-inspired items, from baby clothes on up, including on the runways," she explains. SanMar offers a stain-resistant roll-sleeve twill shirt (S649) from its Port Authority line in the shade that Ostrom says is "perfect for uniforming and has military-inspired epaulets and a crisp, professional look."
Routzahn says army green is perfect for uniform programs at forward-thinking companies, because "it's a fresh take on the traditional corporate identity look. We're thinking entrepreneurial companies involved with environment, craft and new-industrial movements." She also cites craft breweries, farmers markets, landscapers, organic farming and environmental industries as companies who should also consider this look.
Outdoors-centered companies are definitely a good fit for army green, adds Ostrom. "There was a lot of army green in winterwear this year," she says. "It's ideal for avid sportsmen and any company looking for a military-inspired look and feel."