LONG A TRADITIONAL sports team and fan favorite, the baseball jersey got a “major” makeover during Spring/Summer 2015 Fashion Week, which was filled with sports-themed apparel dominating the catwalks. Reed Krakoff unveiled his dugout-inspired micro-striped dress, while DKNY showcased a men’s oversized, blazer-friendly jersey.
“The look of a classic baseball jersey never goes out of style,” says Jennifer Nixon, marketing manager at Holloway Sportswear Inc. “And when design elements such as patterns and neon hues are applied to jazz-up these shirts, it gives them a unique look.”
These design options are a direct result of advanced printing innovations. “With new technologies like custom sublimation,” Nixon says, “the customer’s options are limitless. Colors, fonts and patterns can all be updated as these trends expand.”
Baseball jerseys can work for everything from fan wear to unique corporate promotions. “Baseball jerseys are always popular in the spring,” Nixon says. “They’re a great way to show team unity.”