Stay sharp and feel great. Those goals are at the heart of reinventing the classic woven. How a garment appears throughout the day as the wearer moves about matters when a professional appearance is para- mount. So, too, is a shirt for an employee who is traveling or on the go. And as with most any garment in today’s marketplace, the addition of performance qualities is what sets one shirt apart from another.
Trimark Sportwear Group, for example, imbues its wovens with Caretech for a wrinkle-resistant finish. “It is a blend of natural and man-made yarns,” says Nadia Vetere, digital market- ing coordinator at Trimark, “resulting in fabrics that have easy-care properties, such as prolonged durability and wash and wear. This apparel technology features wrinkle- free capability and a special finish used on blended fabrics that resists a wrinkled appearance after washing many times.”
The Devon & Jones Crown Woven Collection has what Andrea L. Routzahn of alphabroder calls “total garment non-iron performance.” “The fabric is specially engineered to release wrinkles in the dryer,” she says. “As well, all seams, plackets and cuffs are also engineered for pucker-free performance.” The Crown Woven styles also have stain-release capabilities, making them a good choice for settings such as a restaurant where spills are most likely to occur.