The psychedelic swirls of tie-dye apparel are no longer reserved for '60s throwbacks. This mainstay of music festivals and DIY enthusiasts has seeped into high fashion, and the trend was especially evident for Spring 2016, with designers like BCBG Max Azria and Raquel Allegra incorporating tie-dye looks onto the runways of New York Fashion Week. The promotional appeal of tie-dye can't be denied, either.
"Everyone is into the nostalgia of tie-dye. It spans generations: baby boomers, younger kids and everyone in between are fans," says Margo Scavone, director of marketing and creative services at Bodek and Rhodes. Matching the trend to the appropriate event is still very important, she adds. Think outdoor concerts, camps and family reunions.
Tie-dye is particularly well received in the tourist market, especially at beaches and theme parks, due to its fun and whimsical nature, says Laura Turner, vice president of marketing at alphabroder. Make sure the logo going on the apparel won't be overshadowed by the boldness of the tie-dye, however. "High-energy, youth-focused, trendy brands work well with tie-dye, and logos can really pop off the bright backgrounds if they are simple, but bold," Turner adds.
The next time you're looking for a fun, visually exciting apparel trend, give tie-dye a whirl.