In The Red

The impact and effectiveness of red in any promotional campaign can’t be underestimated.  The fall season will be alive with this standout hue; keep an eye out for bright and succulent tomato-y reds that nearly tip over into orange.

“Red evokes energy, and it’s attention-grabbing and provocative”, says Kay-Lee Wheeler, product designer for Vitronic Promotional Group. Red makes an elegant pairing when applied to leather products.  It also remains the top color choice for company logos.  While Pantone has tabbed the darker Aurora Red as a color to watch this fall, any shade will truely prove successful. “Fashion trends show that red is a constant”, says Wheeler.  “Even with variances in hues from spring to fall, red will not be a color that gets over-looked in any product.”