Black and white apparel is red-hot

Take a look at the latest offerings from Badgley Mischka, Louis Vuitton and Kate Spade for a mere sampling of how dramatically this color scheme is dominating the fashion world. We’ve always known how reliable these two neutrals are when taken separately, but they present even more possibilities when paired together.

Shurli Allinot, president of Brandwear, explains that black and white apparel is a successful trend due to its simplicity. “Black and white designs are timeless,” she says. “They provide a classic look that can be worn with any other color, making them very versatile.”  “Color combinations in general are very effective, especially for corporate businesses that tend to stick with logos based on two simple colors,” Allinot says. “You can never go wrong with black and white.”

Joel Freet, corporate national sales manager for Cutter & Buck, also attests to the convenience and functional essence of black and white combinations, especially for sportswear items. “Black and white is really sophisticated, and when it’s com- bined with sports apparel, it creates a great look for the office or an evening out,” he says. Freet evaluates this style as being wonderfully versatile, something that end-users request regularly. “We are bring- ing more sportswear looks into the promotional apparel marketplace,” he says, “because customers are demanding lifestyle apparel that they can wear well beyond an event or for their promotional needs.”