Its no surprise that orchid is Pantone’s official Color of the Year for 2014. Besides taking the Spring & Summer Fashion Week runways by storm, this upbeat hue is also making a major appearance in the latest retail fashions.
Elson Yeung, designer for Ash City USA, says that in terms of promotional wear, orchid is an outstanding color for women’s blouses and men’s shirts. “Orchid is a very professional looking shade when it comes to woven shirts”, he says. “The combination of a nice woven fabric with an orchid shade provides a confident, modern and professional look for a tradeshow, a staff event or any other situation where you want your campaign or company to be represented in a tasteful and refined way.”
Orchid and similar purple shades offer a unique and trendy hue for corporate apparel programs. Be sure to consider carefully and select a hue that is suitable for both men and ladies.