Once upon a time, white was an overlooked neutral. Yet over the last several years, it has emerged as a leading “color”, especially for 2014. Whether elevating prints like the polka-dot and leopard-skin from Emanual Ungaro or stealing the show, as with Elie Saab’s romantic white dresses, this hue never fails to be at once enchanting and classic.
“White is timeless,” say Julie Page, junior coordinator for Fersten Worldwide Inc. “It’ll always have its place among the different color trends that develop over time and will never go out of style.” She remarks on white’s wide spread appeal and how remarkably applicable it is to a diverse range of promotional marketing opportunities. “White is universal; after all, it is an integral part of every color and is thus associated with each. It can be used for a number of occasions, whether for clothing, for decoration or for advertising.”