Ash City Debuts 2014 Collection


In a special media event last month, Ash City unveiled its 2014 collection. With over 100 new styles, the new collection encompasses the latest design elements with innovative performance and technology.

The North End Sport® and North End Sport® Blue product lines continue to push boundaries in the new catalog with stateof-the-art, retail-inspired styles. While North End Sport® delivers unrestricted, active-inspired designs, North End Sport® Blue blends city sophistication with uncompromising outdoor performance and functionality The North End® brand includes new garments that are carefully designed to the finest detail, while keeping individuals looking professional and ready to work. The Extreme® collection continues to keep comfort and protection in mind by offering superior quality polos, crew necks and active tops, with performance features such as moisture wicking, antimicrobial and snag protection.   

In addition, the value-driven collection by Ash City, CORE365™, now comprehensively features jackets, soft shells, fleece, polos and shirts with exceptional value for every day.“The new 2014 collection by Ash City effectively covers multiple price points to meet specific industry markets, while accommodating different industry needs, said Elson Yeung, product line manager. “The executive and on-trend looks are achieved by our retail-inspired North End Sport and North End Sport Blue lines, while North End and Extreme focus on elevating the day-to-day look with functional elements and practicality. The new catalog is dedicated in featuring solutions for all the industry uses and the layering concept, from the base to outerwear, to provide customers with a variety of options that are both design driven and comfortable.”

The 2014 Ash City styles are also accompanied by the latest developments in technology: UTK warm.logik™ with Heat Reflect Technology, Quick Dry performance and Snag Protection Plus+.