CHANNEL COLOR WITH Purple

Exquisitely plush, purple is gracing autumn runways, most notably in current fashions by Alberta Ferretti, Gucci and Elie Saab. Pantone’s acai purple is quickly ascending. This plum-like shade adds an unexpected touch of the exotic to this year’s fall and winter color palette, capable of imbuing the usual range of neutrals with a unique allure. “This color adds mystery and richness to the palette and can be incorporated with other colors to create a number of powerful combinations,” says Shurli Allinott, president of Brandwear. She adds that implementing purple into one’s brand identity can make a bold statement on its own: “Purple, simply put, just stands out and sets your apparel branding apart.”