Whether they're cotton, printed, chambray, neon or twill, shorts are a perfect alternative to skirts and dresses, and can be dressed up or down, or used for leisure and exercise. At retail, J. Crew currently offers shorts in cotton, seersucker, chambray, neon colors and prints, while Ralph Lauren offers stretch twill and striped linen blends paired with matching blazers.
The corporate apparel industry is witnessing increased demand for shorts, especially in the months leading up to summer, and is committed to making them increasingly comfortable and functional. "We offer 11 styles in a variety of fabrics," says Taraynn Lloyd, marketing director at Edwards Garment Co. "Our most popular is the microfiber because the fabric is soft and lightweight, and it features a wonderful drape." Lloyd explains that added features, including easy-care attributes and deep pockets, make this pair of shorts more than a fashion statement.
Shorts also continue to reign as a popular choice for spirit and teamwear applications. Currently, Boxercraft offers the Chrissy short made of 60/40 cotton/polyester that comes in nine colors and in both adult and youth sizes, as well as the nylon compression-lined short in four neon colors. "We've continuously seen an increase in demand for all of our shorts," says Shelley Foland, vice president sales & marketing, "especially for volleyball and cheer teams."
Industries that have had recent success with shorts are transportation, amusement parks, the entertainment industry and especially outdoor restaurants, resorts, cruise ships, zoos and museums. It's a fashion-forward design and is easily paired with a knit or woven shirt embroidered with your company logo.