Style & Versatility: Women’s Performance Apparel

The sports apparel industry has invested in a complete makeover over the past few years to feature more contemporary styles and colors as well as the latest in technology in terms of fabric. Whether you’re a dedicated Adidas or New Balance fan or keeping tabs on the latest in yoga fashions, there are a host of new styles available to whet your appetite.

“People want to look good and feel comfortable no matter what their environment,” says Christine Hadvick, marketing and public relations coordinator for Stormtech Performance Apparel Ltd.  She posits three specific points that must be hit in order to guarantee quality performance-wear garments: style, function and performance. “Spring 2013 is all about versatility and climate wear that performs, such as lightweight wind and waterproof shells and technically driven polos that combine leading-edge design with the highest level of performance,” she says.

The most effective designs, Hadvick explains, present several features in a single garment simultaneously: “They’re durable, wearable and stylish, and blended with contrast piping and laser-cut bonded seams and pockets that are crafted using the latest technology.”

Elson Yeung, product line manager and designer for Ash City, stresses the importance of both feminine fit and color in current designs. “With women’s performance apparel, it’s become necessary to add feminine touches to the design,” he says. “The consumer expects something more than just a sized-down version of the men’s style nowadays.” Yeung also stresses the importance of color in women’s performance wear. “It can make or break a style,” he says. “As designers, we must always be exploring new ways to take advantage of the wonderful ways colors can be adapted.”