Tis the season to avoid giving fruitcake!

November and December are the prime months for ordering your promotional holiday food gifts. It’s the perfect “we appreciate you” gift for your clients and their staff. Tis the season for giving and sharing right? So, here are a few tips to help you prepare:

1. Keep it low-key. Many companies aren't looking for the lavish corporate promotional gifts of years past. "Let people know that food is a universally accepted gift," says Mike Shulkin of A La Carte. "Most people like the idea of a food gift and it doesn't need to be extravagant. People who receive it won't feel like the person who sent it was wasting their money. People don't want exorbitant company gifts at a time when jobs are being lost. It feels inappropriate."

2. Sharing is caring. One of the benefits of sending promotional food gifts is the fact that it can be shared among the entire office or with family and friends.  Food is an item that can still show consideration and thoughtfulness. Instead of sending five different items, you can send one big one.

3. Make it personal. If you know a client loves a certain type of food, these gifts can really strike a personal chord. It's a gift that can really be personalized. If you can figure out who likes steak or cheese, it is more intimate. For clients who are special to you, you should always try to send personal things.

4. Make it permanent. One of the knocks against food is the fact that it is perishable. To make a lasting impression, Shulkin recommends sending it in a logo branded glass jar or a bowl. Clients can then send refills periodically. "Maybe refill once every quarter then you can send a refill based on the season. It adds some nice continuity, plus they can include sales literature and service updates."