The popularity of dye-sublimation graphics as well as color-blocking designs – particularly for raglan T-shirt styles – have a lot to do with why we’re seeing lots of intriguing embellishments right now. Givenchy is one designer who seized this trend and ran with it this season, turning out some remarkable tops and jackets for both men and women featuring sleeves with spectacularly ornate detail.
“Sleeve designs are very trendy and attractive,” says Stan Rudman, owner and CMO for Sportailor Inc. “Sleeve designing…makes the art on the product stand out more and better emphasizes the general concept or idea behind a company.” He says the trend is perfect for promotional pieces as it introduces a creative method of branding. “There is no better way to promote your business than by presenting a nice piece of art on a shirt that unifies your company mission with your logo. It ensures that you have the best brand recognition possible in your industry.”