Not only is neon one of the promotional products industry’s most significant, mainstay trends, but it’s proven its value to retail and the runway as well. Peter Som, Ruffian and Nanette Lepore were just a few of the many fashionistas that touted shockingly bright hues in their 2012 lineups, and the trend has gained a strong foothold and following since then.
“Neon is a hot trend right now,” says Michelle Swayze, marketing director for In Your Face Apparel, “as bright colors are at fashion’s forefront.” She adds that any young demographic is perfect for the color range. “Neon makes a statement all its own,” she says. “You need only add your logo to brand the piece.”
Neon’s attention-getting properties are only enhanced with decoration. “A simple tone-on- tone logo placed onto a neon tee provides a simple branding statement with a big impact,” Swayze says. Another considerable attribute neon colors offer a client is a unique color identity. “They break the ‘brand’ color barrier and stand on their own,” according to Swayze. Finally, besides allowing for more color variation, neon enables clients to adhere to their original logos without causing brand confusion or inadvertently using the color scheme of a competitor.
Jessica Levine, marketing associate for Boxercraft, also endorses neon. “Companies that are looking for a fun way to get their message out should definitely consider neon, especially since it’s rather popular with today’s ‘young and hip’ consumers,” she says. Levine adds that one interesting method of implementing neon is to pair it with a neutral- color garment and then embellish the garment with neon ink.
Swayze lists several ideal industries in which neon has been greatly successful, such as the adult and non-adult beverage industries, the collegiate market and the direct-to-consumer selling industry. However, she feels neon can be highly applicable to any type of business. “Bright colored apparel has always had a home in the apparel industry,” she says. “Neon has created a major energy surge in promotional advertising, one that will be in the market for a long time to come.”