Baseball and track jackets are major-league players in retro fashion trends. Forecast for continued success throughout the summer and particularly autumn and winter, these jackets are no longer viewed as merely sports-related apparel that’s worn outdoors. They’re just as likely to accessorize work and street wear ensembles. Thomas Tait and Dior and British retail chain River Island are among the many designers showcasing these jackets this summer.
One reason why baseball and track jackets are considered ideal promotional items is their brand-ability, says Gina Barreca, director of marketing for Vantage Apparel.“Baseball and track jackets provide the perfect canvas for a variety of decoration options, including embroidery, screen printing and appliqué embellishment,” she explains. For Norman Bishop, president of Bishop Garment Co., their appeal lies within a pre-established decoration market that features both logos and text. “By their very nature,” he says, “track jackets and coach’s jackets are usually embellished, not just within the promotional products industry, but in their core use for sports teams.”
Barreca says that while these jackets have obviously enjoyed plenty of success in the sports and school arenas, they’re presently popular in a variety of other settings besides sports. “There’s a trendier component of end-users now, as younger individuals are choosing these items as fashion jackets,” she says. Of course, traditional applications are ideal, too, particularly for schools and universities and any organizations associated with them. Barreca cites “the nostalgic factor of these styles” that makes them perfect for company anniversaries and throwback campaigns. Bishop cites liquor and spirits shops, high-tech manufacturing companies and financial organizations as recent clients that used these jackets and envisions the construction industry as an up-and-coming market. “This type of outerwear tends to be durable and moves well with your body,” he says