TROPICAL HUES FOR HOT LOOKS

Whether you’re outfitting a program of resort wear during the chilly winter months or planning ahead for summer promotions, the hot colors of the tropics is the way to go. Tropical colors are ideal for any promotion where you want to attract attention. Vacation spots and beach settings where souvenir tees are popular gravitate to tropical hues. They are a great back- drop for logos and make a tan look amazing.

So how do you arrive at a tropical color palette? Think of the elements that make the tropics special: Consider the vibrant green of the palms and the citrus pop of lime, lemon and tangerine. Look to sultry flowers in hot hibiscus pinks and deep reds. Try out the mellow blues of the water and sky in turquoise and aqua, with orange-accented sunsets.

For examples of how to pair tropical colors for you next promotion, there is a series of palettes inspired by paradise. Colorways range from themes like “lime and salmon,” with its citrus and coral hues, to “tropical breeze,” inspired by marine blue and serene aqua with pale melon accents.