Promotional Trend Alert: Trucker Hats


You couldn't escape the trucker hat trend last decade. From the early to mid-2000s, the popular cap was sported by the likes of Ashton Kutcher, Lindsay Lohan, Justin Timberlake and others. But then the trucker hat reached overexposure, and the youth-driven look faded.

But now, not only has the trucker hat experienced continued success as a promotional product – it's being re-embraced by fashion trendsetters. High-profile celebs are wearing them once more, and even a member of Mumford and Sons has donned one at The Grammys. That's a resounding success story for a headwear piece that was originally given away by feed and farming supply companies to their customers (usually farmers, truck drivers and other workers in rural areas).

While details of the hat have changed somewhat, every trucker hat features a ball-cap shape and back mesh. "We are fortunate to have a wide variety of trucker caps for customers to choose from," says Ashley Adams, marketing coordinator at S&S Activewear. S&S offers numerous brands of trucker hats, including DRIDUCK, Econscious, Flexfit, Magic, ZKapz, Authentic and Valucap brands.

While the popularity of trucker caps has waxed and waned over the past 10 to 12 years, Adams says S&S has yet to see them go completely out of style. "They have been in high demand for a few years now," she says. "They seem to be popular among many different age brackets as well, which makes them appealing for giveaways and promotions." They're especially popular among teenagers and young adults, which makes them a great promotional canvas for the athletic and entertainment industries.