There’s nothing wrong with the bright primary green of the classic shamrock in St. Patty’s Day promotions. Consider, however, the world of grassy hues beyond traditional shades like Kelly green. We’re not talking a corporate evergreen, but fresher versions that work well for a variety of corporate apparel campaigns this spring and summer.
Two new greens, offered by Anvil Knitwear, show how diverse this hue can be. The earthy quality of moss and the bright exuberance of green apple provide a study in contrasts. The former can be a sedate backdrop for an screen printed message that needs to be a little serious. Moss becomes an excellent neutral in lieu of a beige or gray. It has the visual tenor of khaki thanks to its brownish undertone. The latter shade of green apple is youthful and bright, suggesting freshness and vigor. Apple-inspired shades of green appear playful and creative.
The Adidas Golf Ladies’ ClimaLite Stretch Piqué Polo in Midori/white is a cool take on a golfer’s classic. The word for green in Japanese is midori. You may recognize it as the name of the melon-flavored liquor. This green, however, is more sophisticated than citrusy. The shirt has a cool tone that makes it a dressier alternative to either bright or earthy shades of green. To really warm up an corporate apparel program, choose a green similar to Pantone’s pick for spring 2012: Margarita (Pantone 14-0116), described as “a piquant yellow-green.” The shade is perky and becomes all the more vibrant when paired with a red-violet complement. For a toned-down presentation, combine it with a dose of gray in the imprint. Either way, the color says sporty. Check out the Palermo polo style 045 from Tri-Mountain for inspiration. It comes in a yellow-green shade called Chlorophyll, reflective of stylish Margarita green touted by Pantone.