1. Flip the Script: “Print the graphic upside down so when wearers hang their heads, they see the art. It’ll make everyone else look, too,” says Marsha Londe, owner of industry consulting firm Tango Partners. “I saw such a shirt recently: On the back, printed upside down, it said, ‘If you can read this, pull me into the boat.’ And, because it was upside down, I focused on it to read it.”
2. Fold and Roll: “Take the shirt, fold and roll it, and stand it on end to turn it into a figure. As a display at a convention, shirts were rolled and put into a standing position,” Londe explains. “Sunglasses were put at eye level, and they were topped with a hat as the giveaway. It was a great presentation of gifts to attendees or trip winners, and a fun use of a shirt gets everyone in the mood to party, celebrate and enjoy.”
3. Supersize It: Londe suggests making T-shirts oversized for wearers to use when sleeping, or as a beach or pool cover-up. “A comfortable cotton tee could be a hit with a sleepy recipient,” she says.
4. That’s a Wrap: “Use a wraparound imprint to attract attention,” she says. “People can’t help themselves; they have to walk around the wearer to capture the full message.”
5. Bright Idea: This concept is perfect for kids on a field trip, adult groups on a hike, or a club. Suit up everyone in the same bright color – think neon pink or squint inducing yellow. “It makes it easy to spot another member of the group,” Londe says. “You can even add a number on the back of the shirt, so it’s easy to know who’s missing.