The fashion industry is awash in stripes this season. Corneliani has a gorgeous array of men’s sweaters featuring stripes, and the 2013 lineups for both Burberry Prorsum and Ralph Lauren include a plethora of striped apparel. Refreshing and visually memorable, stripes personalize promotional apparel and imbue it with extra pizzazz.
Nancy Robitaille, apparel and head- wear designer for Fersten Worldwide Inc., explains why stripes make an effective addition to all promotional wear, regardless of the event type. “Stripes – especially those of different colors for the same product – are eye-catching and nicely accent company logos,” she says. Labeling them fun, colorful and trendy, she adds that stripes have attention-grabbing capabilities. “Striped apparel can be an asset for all industries,” she says. “Athletic teams are focusing on this style, as well as companies that want to think out of the box and give their employees garments that are lifestyle-driven and promotionally driven.”
Similarly, Susan Kohout, spokesperson for Dickies Occupational Wear, finds that stripes endow garments with personality and flair that are applicable in both event-related and corporate settings. “Stripes add dimension in a sea of solid apparel,” she explains. “They also add interest.” She points out the potential for incorporating stripes into uniform programs: “Stripes can easily dress up a company uniform, such as in a service application, and also be used as a differentiator between various jobs in any given work setting.”