Promotional Style Tips: Oversized Apparel


"Big” is in. From cardigans and jewelry, to tees to hats, oversized apparel and accessories give an outfit unique flair. This trend is a surefire hit with the youth market, particularly with Boho fashions for women and extra-large coats for both men and women. Everyone from Haider Ackermann to Victoria’s Secret are cashing in on the oversized look.

Because the promotional apparel industry specializes in extra-large apparel for workers across all industries, this trend is a readily adaptable one for any kind of promotional uniform plan, particularly in the industrial sector. “Comfort is an important factor in work clothing, especially if the job demands bending and movement,” says Susan Kohout, spokesperson for Dickies Occupational Wear. “Several Dickies workwear items such as pants, jackets and hoodies have taken on a relaxed fit that allow for maximum comfort and flexibility.”

Kohout says oversized apparel presents several advantages to both buyers and end-users. Sizing is easier to handle, and the end-user will get tons of wear out of it. “Oversized jackets and hoodies enable companies to fit more employees with fewer sizes, helping to manage SKUs,” Kohout says. “In addition, if employees are comfortable and happy with their workwear apparel, they will wear it to work as well as after work.”

In addition to workwear items, oversized apparel is also effective when representing high fashion and ready-to-wear apparel trends, such as military fashions and updated retro looks from the ’60s and ’70s. Long trench coats and peacoats as well as tunics, peasant skirts and oversized sunglasses are representative of this and can be implemented into a variety of promotional plans. 

Kohout mentions several industries where the oversized trend applies and would be effective, including manufacturing, landscaping, transportation, city services and automotive; employees from these industries work jobs “that require roomier garments with comfort and movement,” she says. Other industries might include food and beverage, where retro looks could be incorporated into uniform pieces or sold bearing a company logo.