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Friday
Jul182014

GIVE A SALUTE TO Army Green 

MILITARY FASHIONS CONTINUE to be in vogue; as a result, army green has emerged as a true fashion contender on the runways. Fall/winter collections from Calvin Klein, Philip Lim and Prabal Gurung showcase this mainstay color in a variety of apparel types, from leather skirts to coats.

David Goldman, vice president of Philadelphia Rapid Transit, explains how the popular appeal of this color involves current trends in street wear, which emphasize dark neutrals and feature army green as a black alternative. “While black has always been a highly versatile neutral,” he says, “army green – which urban hipsters have brought into the limelight – can function very similarly.” Not only is army green an ideal choice for logos and embellishments, it conveys many qualities as a muted hue in street wear. “A subdued palette stresses a resourceful, functional and tough attitude that flashy or bright colors can’t transmit,” Goldman says. 

Saturday
Jul122014

Making the Gradient 

GRADIENT DESIGNS HAVE infiltrated not just high fashion by the likes of Emilio Pucci and Fendi, but also sportswear retailers such as Nike and Puma. Creating visual interest and introducing colors in “layers” as they make their way across a garment, gradient patterning is definitely enjoying its heyday.

“Gradient design takes advantage of the modern printing and manufacturing processes that have become available in the last two or three years,” says Jason Neve, art department director for Board- room Eco Apparel. “Advances in textile manufacturing, digital printing, sublimation printing and color management have made it possible to dye fabrics in any color or pattern in significantly lower batches and at a lower cost.”

“It’s something different from the solids and stripes that have dominated corporate apparel over the years,” says Kevin Giron of Driving Impressions.

Monday
Jul072014

Zig When Others Zag

ORIGINALLY MADE POPULAR by the fashion house Missoni in the late 1950s, zigzag patterning has reemerged as a forerunning apparel trend this season. The latest collections from The Row and Marc Jacobs, along with numerous retail stores, are paying homage to this enduring design, which are also known as chevrons.

Kristen Morrison, creative director and front- end developer for eReach Consulting, takes note of the zigzag’s current popularity. “Chevron patterning has become so popular that it appears across multiple industries and economic markets,” she says on eReach’s website. Missoni’s recent Target campaign, for which the Italian fashion house designed a line of clothing, put the trend back into the spotlight. The line completely sold out within 24 hours and crashed Target’s website repeatedly. Moreover, it inspired a wave of “chevron madness” from other retailers like Forever 21 and spread the pattern into many areas beyond fashion. 

Saturday
Jun282014

Mint - Fresh Breath and Fresh Styles


STIMULATING AND REVITALIZING, mint green is making a smash appearance in high-end fashion this summer, from 1960s-style dresses hailing from Peter Pilotto and Ralph Lauren to Carven’s innovative camouflage prints. Mint is a fresh and upbeat hue that looks stunning with neutrals and combines perfectly with other light colors, such as pink and yellow. Pantone’s current trendy rendition of mint, hemlock, offers a sagey take on this soft yet resplendent hue.

Charlie McGuinness, national sales manager for Weatherproof, labels mint as an ideal warm-weather apparel hue. “Mint green is a soft and soothing yet refreshing color,” he says. “It reminds one of springtime.” He feels mint could definitely benefit from being showcased more often in the promotional arena, even for men. “Mint is very underutilized from an apparel standpoint,” he says, “which is odd, as it’s only subtly feminine and very elegant.”

One of the reasons mint has become so popular recently is because of the season’s heightened focus on pastels. Pastels are wonderful to implement into any promotional program, as they generally lend apparel of all types a certain versatility, softening silhouettes and providing clients and end-users with more garment choices.

 

Saturday
Jun212014

POLO SHIRTS WALK THE LINE


Between corporate and casual apparel, that is. Polo shirts have long been the standard work uniform of trade shows, but they’re becoming popular in many other industries and settings as well. If you’re looking for a way to spruce up your image, embroidered polo shirts are an easy—and affordable—way to make a big impact. Here are five reasons why your business should consider using polo shirts as company uniforms or for a promotion. 

1. “Excuse me, do you work here?” 

Today clients are in a hurry and when they need help, they need it NOW. Too often, customers confuse other customers for store employees. When sales associates blend in with the crowd, companies unwittingly annoy their patrons. Avoid confusion: polo shirts are an easy way to make sure your employees stand out. Companies like Best Buy, Petco, and Walmart among others use polo shirts as uniforms. Most likely, you’ve never mistaken these workers with customers and finding help was easier and faster than in stores where no uniform was apparent.

2. An easy “business casual” solution. 

If you’re working in a corporate environment, no doubt you heard the term “business casual.” Here’s the rub: many employees have no idea what business casual means. The result? You get employees clothed in everything from tee shirts to suits (without the jackets). Make it easy to be casual by providing company polos for employees. This way, your staff won’t wake up in the morning confused about what’s appropriate for business casual attire.

3. Project a professional image or create a new image. 
Recently, industries that haven’t used polo shirts in the past are starting to adopt them as uniforms. For instance, auto repair shops and gas stations have been keen on stain resistant polo shirts lately. Not only do these shirts repel stains, they suggest a level of professionalism that helps these businesses stand out from their competitors.

4. Affordable way to look sharp. 
Polos are exponentially more presentable than the typical t-shirt and they’re more affordable than other professional clothing (like a woven shirt, for instance). In addition, polo shirts are extremely durable, so your investment lasts longer.

5. Versatility 
Forget going home and changing after a day at the office. When you incorporate embroidered golf shirts into your professional attire, you’ve added a very versatile piece to your wardrobe. Stated simply: no delays getting to the golf course. If it’s a nice day, you can go straight from work. 
If you’re looking to change your company uniforms, run a promotion, or update your business image, consider using polo shirts. They’re durable, versatile, and just a darn good piece of clothing.