The “staying power” of promotional products is what gives your business a better return on investment than print, radio and even TV ads. Unlike ads that can be overlooked or forgotten, a good-quality promotional product is functional and can be used for a very long time.
Imprinted with your company name, logo and phone number, promotional products keep your business fresh on the minds of people long after they have received the items. For example, a memo holder or a mouse pad sitting next to a computer will keep your company name and phone number readily available for customers.
It’s important however to make sure it’s something useful. Besides popular items such as pens, tote bags and stress balls, you can find a wide variety of items that can be personalized and used as promotional giveaways. Nowadays, everything from flashlights and golf tools to water bottles and measuring tapes can be imprinted with logos, slogans and company names. What’s important, however, is to select something that is useful that your customers will want to use again and again.
Consider choosing an item related to your business. For example, automotive companies may give out pressure gauges or travel mugs, lawn-care companies may choose screen printed t-shirts, and contractors may select mini-screwdrivers and flashlights. Whatever you decide to give away, make sure the products are of good quality and have meaning to your target market.
Don’t be afraid to give different people different items. For instance, you may choose to give a more expensive item, like a embroidered fleece pullover or jacket, to your very best clients and a refrigerator magnet or key holder to other customers and referral sources. Regardless, everyone will remember your company favorably, and you will maximize the use of your company’s promotional dollars.