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Friday
Jul252014

Game On For Golf Apparel 

 

The golf-minded fashionistas at trendygolf.com recently featured stripes as seasonal apparel trend for golfers. Not just any stripes, but bold horizontal stripes that make a statement on the green, as well as thinner traditional versions. They’re appearing on golf pros’ shirts in single or multicolor variations for a sporty look that is hard to miss.

Dunbrooke Apparel offers an extensive line of polos in its house brand, as well as a collection of Reebok styles. “We’re seeing more trends in the market, instead of just your basic polo,” says Angela Wong, merchandise manager at Dunbrooke. “There are more colors, details – it’s a bit more stylish instead of your basic moisture-wicking polos. Both Dunbrooke and Reebok represent ‘classic.’ We stick to the basics, but we like to come out with better fabric that is snag-resistant, different knit structures, etc.”

Its Reebok PlayDry jacquard stripe polo, for example, picks up on this year’s stripes trend while also delivering performance technologies for moisture management and breathability. The PlayDry base layer moves moisture, accelerates evaporation, ventilation and reduces abrasion. The polo achieves the smart balance of stylish form with practical function. 

Friday
Jul182014

GIVE A SALUTE TO Army Green 

MILITARY FASHIONS CONTINUE to be in vogue; as a result, army green has emerged as a true fashion contender on the runways. Fall/winter collections from Calvin Klein, Philip Lim and Prabal Gurung showcase this mainstay color in a variety of apparel types, from leather skirts to coats.

David Goldman, vice president of Philadelphia Rapid Transit, explains how the popular appeal of this color involves current trends in street wear, which emphasize dark neutrals and feature army green as a black alternative. “While black has always been a highly versatile neutral,” he says, “army green – which urban hipsters have brought into the limelight – can function very similarly.” Not only is army green an ideal choice for logos and embellishments, it conveys many qualities as a muted hue in street wear. “A subdued palette stresses a resourceful, functional and tough attitude that flashy or bright colors can’t transmit,” Goldman says. 

Saturday
Jul122014

Making the Gradient 

GRADIENT DESIGNS HAVE infiltrated not just high fashion by the likes of Emilio Pucci and Fendi, but also sportswear retailers such as Nike and Puma. Creating visual interest and introducing colors in “layers” as they make their way across a garment, gradient patterning is definitely enjoying its heyday.

“Gradient design takes advantage of the modern printing and manufacturing processes that have become available in the last two or three years,” says Jason Neve, art department director for Board- room Eco Apparel. “Advances in textile manufacturing, digital printing, sublimation printing and color management have made it possible to dye fabrics in any color or pattern in significantly lower batches and at a lower cost.”

“It’s something different from the solids and stripes that have dominated corporate apparel over the years,” says Kevin Giron of Driving Impressions.

Monday
Jul072014

Zig When Others Zag

ORIGINALLY MADE POPULAR by the fashion house Missoni in the late 1950s, zigzag patterning has reemerged as a forerunning apparel trend this season. The latest collections from The Row and Marc Jacobs, along with numerous retail stores, are paying homage to this enduring design, which are also known as chevrons.

Kristen Morrison, creative director and front- end developer for eReach Consulting, takes note of the zigzag’s current popularity. “Chevron patterning has become so popular that it appears across multiple industries and economic markets,” she says on eReach’s website. Missoni’s recent Target campaign, for which the Italian fashion house designed a line of clothing, put the trend back into the spotlight. The line completely sold out within 24 hours and crashed Target’s website repeatedly. Moreover, it inspired a wave of “chevron madness” from other retailers like Forever 21 and spread the pattern into many areas beyond fashion. 

Saturday
Jun282014

Mint - Fresh Breath and Fresh Styles


STIMULATING AND REVITALIZING, mint green is making a smash appearance in high-end fashion this summer, from 1960s-style dresses hailing from Peter Pilotto and Ralph Lauren to Carven’s innovative camouflage prints. Mint is a fresh and upbeat hue that looks stunning with neutrals and combines perfectly with other light colors, such as pink and yellow. Pantone’s current trendy rendition of mint, hemlock, offers a sagey take on this soft yet resplendent hue.

Charlie McGuinness, national sales manager for Weatherproof, labels mint as an ideal warm-weather apparel hue. “Mint green is a soft and soothing yet refreshing color,” he says. “It reminds one of springtime.” He feels mint could definitely benefit from being showcased more often in the promotional arena, even for men. “Mint is very underutilized from an apparel standpoint,” he says, “which is odd, as it’s only subtly feminine and very elegant.”

One of the reasons mint has become so popular recently is because of the season’s heightened focus on pastels. Pastels are wonderful to implement into any promotional program, as they generally lend apparel of all types a certain versatility, softening silhouettes and providing clients and end-users with more garment choices.