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Tuesday
Mar032015

SCUBA BLUE IS Worth The Plunge 

PANTONE’S SCUBA BLUE is a prominent player in spring and summer 2015 collections from high-end designers like Elie Saab and Ermanno Scervino as well as fashion houses such as Bluemarine and Thakoon. A gorgeous, plush version of turquoise with a touch of extra brightness, you’ll find this hue in numerous prints this season, particularly globally inspired designs. 

“Scuba Blue is infusing the season with a burst of color,” says Nancy Robitaille, principal designer for Fersten Worldwide Inc. “Its aqua undertones are reminiscent of Caribbean warmth, and it provides such a vibrant, cheerful air, especially as we come out of the dull, black- and grey-driven winter months. What I most love about this color is that when it’s applied to apparel, it can make for great stand-alone pieces.” 

Robitaille highly recommends incorporating this hue into your promotional strategy. “Scuba Blue is a perfect choice for any spring/ summer 2015 marketing campaign, as it grabs your attention with its brightness and yet is still pleasing to the eye,” she says. “It’s a super color to start your selling season off right.” 

Wednesday
Feb252015

Versatility for All Kinds of Weather 

High-visibility apparel must perform in a range of environments. Each profession that uses high-visibility workwear has its distinct requirements. Consider, for example, construction, where workers must be prepared for weather conditions throughout the year. Beyond a standard fluorescent and/or reflective T-shirt for summer, workers need sweatshirts for winter, along with a windbreaker or jacket when temperatures drop. In addition, there are accessories; winter workers need thermal gloves and warm beanies, both of which can be made of high-visibility and/or reflective materials. 

The climate of a work environment matters too. Raincoats and ponchos are perfect for rainy seasons in the upper northwest or the monsoon season in Arizona. Forestry workers and ski patrols can use high-visibility parkas during the depth of winter in snowy regions. 

Truly, there is a high-vis garment for every situation, just as there is with other uniform apparel. Caps, beanies, hard hats, gloves, coats, pants and more are available for an extended year-round program of uniforms. 

Wednesday
Feb182015

GET SPORTY WITH Raglan Tees 

RAGLAN SLEEVE STYLES are a common sight these days; take a look at Armani’s present collection of men’s suit jackets and Bibhu Mohapatra’s gorgeous coffee-hued raglan-inspired dress. The raglan sleeve has been most notably visible thanks to the enduring popularity of baseball tees, which are a prime example of the sporty color blocking trend that’s still contagious in the high fashion and ready-to-wear arenas. 

“I love this style because it’s classic and almost timeless,” says Michael Ardelean, director of merchandising for Alternative Apparel, about the raglan baseball tee. He comments on the historical aspect of raglan designs: “These baseball tees signify sportswear heritage, as raglan sleeves were initially developed for the athletic functionality and range of movement that they allow. It’s nice to see this vintage athletic look being appreciated by the mainstream.” 

Thursday
Feb122015

Light Jackets Are Ready for Action

THE CHALLENGE OF offering users all the weather protection they require while maintaining style and wear ability has clearly kept jacket suppliers busy. Thankfully, the results make for a brace of attractive outerwear that refuses to yield to rain, wind or the limits of imagination. 

Warmth, dryness and style aren’t the only qualities these jackets embody, either. These are pieces built for active, dynamic individuals – exactly those people who make the most inspiring ambassadors for your company’s brand. 

Chock full of features that keep the wearer comfortable, yet ready for action, these jackets are prime examples of how the industry combines consumer desires with advertiser demands. 

Wednesday
Feb042015

Wrinkle Free, Worry Free 

Stay sharp and feel great. Those goals are at the heart of reinventing the classic woven. How a garment appears throughout the day as the wearer moves about matters when a professional appearance is para- mount. So, too, is a shirt for an employee who is traveling or on the go. And as with most any garment in today’s marketplace, the addition of performance qualities is what sets one shirt apart from another. 

Trimark Sportwear Group, for example, imbues its wovens with Caretech for a wrinkle-resistant finish. “It is a blend of natural and man-made yarns,” says Nadia Vetere, digital market- ing coordinator at Trimark, “resulting in fabrics that have easy-care properties, such as prolonged durability and wash and wear. This apparel technology features wrinkle- free capability and a special finish used on blended fabrics that resists a wrinkled appearance after washing many times.” 

The Devon & Jones Crown Woven Collection has what Andrea L. Routzahn of alphabroder calls “total garment non-iron performance.” “The fabric is specially engineered to release wrinkles in the dryer,” she says. “As well, all seams, plackets and cuffs are also engineered for pucker-free performance.” The Crown Woven styles also have stain-release capabilities, making them a good choice for settings such as a restaurant where spills are most likely to occur.