T-shirts Allow For Self-Expression


A novelty just decades ago, the T-shirt is now one of the most popular wearables worldwide. “People of all ages wear T-shirts,” notes Kim Hamlin, director of business development at Storm Creek. Glen Brumer, sales director at Royal Apparel, adds: “The T-shirt can be worn from casual Friday to a relaxing day on the beach. It’s one of the most comfortable garments you can wear.”

As a promotional tool, the tee offers versatility and variety. “You can take a simple T-shirt and make it fun with the right graphic, decorating technique, color or a clever saying,” Hamlin says. According to Brumer, “the T-shirt is one of the only wearable items in your wardrobe that allows for self-expression – in essence, it becomes a billboard.” 

Breast Cancer Awareness Month

PROMOTE AN IMPORTANT AND TIMELY cause while boosting your brand this October – Breast Cancer Awareness Month. Michael Kogutt, of Outdoor Cap Co., explains, “By donating your promotional products to an organization or sponsoring a charitable event, you can build emotional equity within your community.”

As long as the end-user owns the product, he or she will remember the cause and associate positive feelings with your organization. "Doing a good deed will gain exposure for the disease, cancer research, survivors and your brand,” Kogutt says.

“Supporting a cause brings people together,” adds Bruce Everakes, president of Wolfmark. He says offering pink ribbon items for Breast Cancer Awareness could be “a great entrée into other types of cause-related projects your customers support.” Raise hope, spirits and a lot more, starting today. 

Award Winning Hoodie

Award season is here and Trimark has captured the Apparel Design Award for the best hoodie/sweatshirt with their Williamslake Hoody. Trimark designed the Williamslake Hoody with a little inspiration from their popular Sandylake Hoody. The Williamslake combines a classic relaxed style, modern fit and stylish details. With a kangaroo pouch that includes a hidden media pocket, this lightweight hoody offers a high-impact decoration area that puts your brand front and center. The versatile Williamslake has lots of distinctive features, too, from the rib-knit cuffs and hem to the thick drawstring for the hood. While the mens style has a traditional neckline, the women’s features an open V-neck. But what they have in common is what matters most – the unmistakable comfort and style of Roots73.

Time To Shine

SPARKLE IS HUGE this season. Designers like Michael Kors, Tommy Hilfiger and Oscar de la Renta were heavy-handed with sequins and gleaming metallic fabrics for their fall 2016 collections. Metal detailing and glitter were also big on the runway. But you don’t have to go overboard with head-to-toe gold lamé to capitalize on this trend. 

Give your designs a hard edge with a few strategically placed nailhead embellishments, or employ some glitter thread or metallic ink to put some pop in your logos. Also, consider incorporating metal hardware, like custom cuff links, into company stores and incentive programs for that on-trend touch of metal. Surprisingly, these traditional accessories are a hit with the younger set.

Stripes Never Go Out Of Style

From understated to big and bold, stripes offer fashionable flair and promotional panache. “Stripes are versatile, simple and elegant, and they never go out of style,” says Anne Zimmer, president of SailorBags.“Their versatility allows them to be executed in ways that can make them fit very different demographics,” Zimmer adds, pointing out the universal appeal of the pattern.

One such demographic, according to John Anderson, national sales manager at The Antigua Group, is the golf apparel market. For brands, Anderson says, “Stripes are a way of standing out without being too flashy.” To spice up your striped apparel, one-color embroidery is best, Anderson advises. “Horizontal stripes make a nice canvas for company logos,” Zimmer says, “as they provide baselines and visual anchors to the decoration.”

DRI DUCK: Quality, Comfort and Love of Outdoors

DRI DUCK is built upon a foundation of uncompromising quality, worn-in comfort and a love of the outdoors.

It is the most comprehensive performance workwear line in the industry and is broken up into three important product collections; rugged essentials apparel, technical performance outerwear, and authentic wildlife series headwear. The rugged essentials collection features their heritage canvas products constructed from their exclusive 12oz Boulder Cloth™ canvas. Through their proprietary quarry wash process, each Boulder Cloth™ canvas garment embodies rock solid comfort.

The technical performance collection, DRI DUCK Extreme, also referred to as DDX uses modern fabric technology to build high quality performance workwear. From anti-static fleece to waterproof fabrics this collection combines rugged fabrications with technical performance features to accommodate the most demanding outdoor lifestyles.

In addition to their outdoor apparel, they are the innovators behind the Authentic Wildlife Series headwear. Each cap features a highly detailed embroidered wildlife scene that has the propensity to become a collector's item for outdoor enthusiasts everywhere. With over 50 designs, you'll never have a shortage of designs to sell.

Fleece Has Got You Covered

FROM BLANKETS TO SCARVES, beanies, mittens, neck warmers and more, fleece has got you covered. “Fleece is a versatile promotional product because it’s durable, and it’s easy to decorate and maintain,” says Munira Kasamali, marketing manager at FIEL-Fairdeal Import & Export. She adds that everyone can appreciate branded fleece products – kids, men, and women – even pets. When decorating fleece items, Kasamali advises, consider sublimation, embroidery, heat transfers and screen-printing. Promotional fleece, she notes, is ideal for many advertising purposes: “incentives for employees, conversation starters at a trade show, team-building events, product launches, tailgating and fundraising events.” Warm up to this versatile material with these hot products.

Company Picnic

On a Summer day, dozens of employees gather outside of the office for team building, delicious food and lots of brand-tastic impressions. The CEO and other execs sport logoed aprons while whipping up lunch – using a branded grilling set. Workers pull ice-cold beverages out of insulated cooler bags, reinforcing their positive feelings about the organization that provided such versatile items. Meanwhile, to thank them for working hard this season, the company gives logoed caps and sunglasses to each employee. Paint a picture of this scenario in your mind, and turn it into promotional reality with the eye-catching items like the 2-Side Patch Pocket Apron (EF53) from Aprons, Etc.

Pretty In Pastels

Satisfy your company’s sweet tooth with candy-colored pastels. Pantone, which picked two pastels, Rose Quartz and Serenity, as its colors of the year, proved that these light colors work with just about everything, from patterns to darker hues. Pair two pastels together: The result is a preppy color-block look. However, pastels can be found outside of the country club, too. Many professional and college sports teams, like the University of North Carolina Tar Heels and 2015 World Series champion Kansas City Royals, have incorporated light blues into their team colors and uniforms. 

Check Mate!

You can't go wrong with plaid – you just can’t. A fashion staple for years, plaid stylings adorn everything from apparel to hard goods. Everyone from West Coast rockers to Northeastern preps drape themselves in plaid. You’ll find classic stylings on flannel and dress shirts, and some with updated features that ensures your plaid piece is current. Dress it up or dress it down, plaid is appropriate in a grunge rock concert hall or at a country club formal. You’ll find classic tartan patterns on ties and scarves for a sophisticated look and bold, traditional patterns on jackets, flannel shirts and hats exude a he-man vibe.