A STUNNING CURRENT fashion trend, rainbow patterning offers a stand-out contrast to the enduring popularity of neutral apparel. This trend exists in a number of varieties, from gradient patterns and traditional stripes to knit apparel and tie-dyes.
“This trend is significantly unique because there are so many dif- ferent ways in which each designer or company can achieve their own variation,” says Yvette Corona, marketing representative for American Apparel. “From varying methods of layout and design to the colors that are used, the possibilities are really endless!”
Tim Tousignant, president/owner of Kerr’s Cotton Creations Inc., agrees. “There is a high level of interest in bright rainbow colors for spring apparel,” he says. In addition, tie-dye designs are especially applicable to wearable promotional items. “Tie-dyed apparel, especially shirts, makes the perfect choice for staying in tune with this high-fashion trend,” Tousignant says. “They’re great for a promotional campaign aiming to incorporate a solid area for decorating on the center or left-breast area of a garment while also featuring bright, bold rainbow colors.”