Kid's Toy & Clothing Drive


When choosing promotional products for a clothing or toy drive, or for kids in general, remember to appeal to the end user. "Children start establishing their purchasing influence as toddlers," says Marketing Coordinator Lindsay Schultz of Vitronics. "Buyers want to find fun promo items that children can play with, plush animals they can form an emotional bond with, or items kid's minds associate with brands they love."

According to Dan Girard, merchandiser for Dyenomite, "If kids fall in love with an item, they'll wear it or use it often. Kids are natural product ambassadors, as long as they love an item." Girard points to day care centers, schools and camps that promote with children's clothing.

Healthy Business Travelers


We all know the sinking feeling of waking up the day after a flight with a stuffy nose and a sore throat. What’s even worse is that now you’ve got to endure a day full of meetings and corporate networking events when you just want to be in bed watching Netflix.

Before you know it, your whole team is sick, and the endless cycle of cold and flu season continues. Many people think that getting on a flight is an automatic prescription for a cold or flu, but the truth is that there are ways to protect yourself. With promotional antibacterial and health-focused promotions, your client could provide the immunity boost business travelers need. 



Holiday Client Appreciation Gifts

When it comes to selecting gifts for clients, whether for the holidays or just to show appreciation, keep the individual recipients in mind. “Your gift will be impactful if it provides meaning and value to your client,” says Taraynn Lloyd, marketing director at Edwards Garment Co. Lloyd points out that apparel and accessories, such as sweaters, ties or scarves, are thoughtful choices. “And you can decorate the sweater or neckwear with the client’s logo for personalization,” she adds. Other memorable ideas include customized baskets, gift sets, watches, leather-bound notebooks and much more. When building relationships with clients, remember their preferences, likes and dislikes in order to choose the perfect gift every time.


Winter Apparel & Accessories


Brighten up your clients’ winter with a rainbow! According to Brett Straff, president of 20 Degrees Below, people prefer branded winter apparel and accessories in an array of color choices.

In addition, people are looking for branded apparel with the “current styling and technical design elements found in retail trends,” says Jeff Nero of Tri-Mountain. “They’re also looking for apparel suitable for the environment where the apparel will be used, like snow, cold, rain and wind, along with technical features to counter these elements.”

Schools, athletic teams, corporate offices, truckers, outdoor workers, as well as youth groups should consider promotional coats and jackets this fall and winter.

Fashionable & Practical Pea Coats

Early last year, Elle highlighted numerous outerwear trends worn by celebrities, including a bright red pea coat worn by Taylor Swift. On cue with trends, Independent Trading delivers a promotional version in bright colors. “It’s a flattering fit with a detachable hood, epaulets with buttons and a button strap on the lower back,” Crow says. “It’s both practical and fashionable, and it’s much warmer than it looks. It can be worn as an outerwear piece or as a jacket with an outfit. It elevates an outfit and it’s casual at the same time. I can’t say enough about it! It is in junior sizing, but it works for women as well. This is great for the college market or it can also be a uniform for counter employees who work inside but go outside, such as at rental car agencies, car dealerships or restaurants.”


A Salute To Nautical Stripes


Nautical stripes date back to 1850s Europe, when they became standard issue in the French Navy – the theory being that blue and white stripes would be easier to spot if sailors fell overboard, according to Ralph Lauren’s online style guide.

But it was Coco Chanel who really put the horizontal stripe on the map, when she created a nautical-themed collection in 1917, according to a history of stripes posted by experimental fashion label UMd. Chanel herself was known to pair a striped Breton top with wide-legged trousers, helping to spark the enduring trend.

Though they’ve been around for more than a century, nautical stripes are timeless. They look outstanding with most brands and are popular by water and on the mainland.

Stripes are the new black, according to Megan Erber of S&S Activewear. They add extra flair to a casual piece of apparel. Erber says she’s been seeing stripes used to give a garment a color-blocked effect or just to jazz up a plain design. Striped sleeves evoke the look of a vintage football jersey, and colorful stripes on a shirt’s midsection can add a feminine touch, she adds.

When decorating striped apparel, Erber suggest staying away from multicolored imprints because they would distract from the actual stripes. For example, try embroidering white thread on a blue stripe, or vice versa, she adds.


Take Your Cue From Hot Hues

When it comes to promotional branding, color is paramount.  It’s the first thing that catches the viewer’s eye. Client most frequently request “plenty of variety”, when it comes to the color of their branded products. They want a large to choose from, and they consider how their own logo might look against different backgrounds.

It’s very common for color to balance elements of design. The promotional industry often takes it’s hue cues from fashion’s Pantone Color Institute, which has released its Fashion Color Report for Fall 2017. It’s always advisable to offer on-trend wearables in several up to the minute shades. 


Leverage Promotions For Trade Shows And Events

When it comes to trade shows, corporate events and meetings, it can be hard to make a lasting impression on prospective clients and attendees. While it’s important to be organized and provide attendees with networking opportunities and knowledge of your business, there’s a proven way to stand out and make your presence known: promotional products. When trade show and event attendees are visiting your clients’ booths, you only have so much time to grab their attention and make them remember your clients’ branding.

With the right promotional products and branded signage in their arsenal, your client’s name will stick with attendees when it comes to new business opportunities. Pens, lanyards and lip balms are all tried-and-true trade show and event giveaways for sure. But sometimes you need something a little more distinctive to set yourself apart from the competition. Power banks are highly valued giveaways and often come in particularly handy at trade shows where battery life seems to drain at an even faster rate. Give a top prospect something they will really appreciate (and use that day and beyond) like a Mini Power Bank With Flashlight or try something a little more “gadgety” like the Folding Phone Holder with Stylus and Screen Cleaner

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Cool Patterns Are Hot!

In terms of promotional apparel, buyers are eager for wearables with retail-inspired looks – including stripes and patterns, according to Ratcliff. Which demographics are smart targets? “Industries that employ millennials, or that are interested in creating on-trend retail looks, are particularly interested in incorporating patterns and stripes into their promotional wearables,” says Norman Bishop, president of Bishop, The Garment Co. Bishop advises, when selling patterned products, to “have fun with it” while ensuring the apparel is on-trend. Ratcliff adds that athletic teams, as well as the health and wellness industry, are drawn to bold designs.