When choosing promotional products for a clothing or toy drive, or for kids in general, remember to appeal to the end user. "Children start establishing their purchasing influence as toddlers," says Marketing Coordinator Lindsay Schultz of Vitronics. "Buyers want to find fun promo items that children can play with, plush animals they can form an emotional bond with, or items kid's minds associate with brands they love."
According to Dan Girard, merchandiser for Dyenomite, "If kids fall in love with an item, they'll wear it or use it often. Kids are natural product ambassadors, as long as they love an item." Girard points to day care centers, schools and camps that promote with children's clothing.