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Thursday
Aug142014

Black and white apparel is red-hot

Take a look at the latest offerings from Badgley Mischka, Louis Vuitton and Kate Spade for a mere sampling of how dramatically this color scheme is dominating the fashion world. We’ve always known how reliable these two neutrals are when taken separately, but they present even more possibilities when paired together.

Shurli Allinot, president of Brandwear, explains that black and white apparel is a successful trend due to its simplicity. “Black and white designs are timeless,” she says. “They provide a classic look that can be worn with any other color, making them very versatile.”  “Color combinations in general are very effective, especially for corporate businesses that tend to stick with logos based on two simple colors,” Allinot says. “You can never go wrong with black and white.”

Joel Freet, corporate national sales manager for Cutter & Buck, also attests to the convenience and functional essence of black and white combinations, especially for sportswear items. “Black and white is really sophisticated, and when it’s com- bined with sports apparel, it creates a great look for the office or an evening out,” he says. Freet evaluates this style as being wonderfully versatile, something that end-users request regularly. “We are bring- ing more sportswear looks into the promotional apparel marketplace,” he says, “because customers are demanding lifestyle apparel that they can wear well beyond an event or for their promotional needs.” 

Thursday
Aug072014

In The Red

The impact and effectiveness of red in any promotional campaign can’t be underestimated.  The fall season will be alive with this standout hue; keep an eye out for bright and succulent tomato-y reds that nearly tip over into orange.

“Red evokes energy, and it’s attention-grabbing and provocative”, says Kay-Lee Wheeler, product designer for Vitronic Promotional Group. Red makes an elegant pairing when applied to leather products.  It also remains the top color choice for company logos.  While Pantone has tabbed the darker Aurora Red as a color to watch this fall, any shade will truely prove successful. “Fashion trends show that red is a constant”, says Wheeler.  “Even with variances in hues from spring to fall, red will not be a color that gets over-looked in any product.”

Friday
Aug012014

August Trend Watch: Back-to-School Gear!

With school just around the corner, students and schools alike need to start gearing up for everyday wear, staff-wear, even for orientation and events.

Showing your school colors is truly in the spirit of this exciting time. Look for collections that offer variety, while providing consistent color stories that can easily be cross-merchandised to create the perfect look.

With Ash City’s extensive and comprehensive collection, it’s easy to outfit your team or group, from base layer to outer layer, in true school spirit.

Check out the STRIKE (88201/78201) Jacket, available in 5 color ways and features moisture wicking performance, perfect for back-to-school season!

Friday
Jul252014

Game On For Golf Apparel 

 

The golf-minded fashionistas at trendygolf.com recently featured stripes as seasonal apparel trend for golfers. Not just any stripes, but bold horizontal stripes that make a statement on the green, as well as thinner traditional versions. They’re appearing on golf pros’ shirts in single or multicolor variations for a sporty look that is hard to miss.

Dunbrooke Apparel offers an extensive line of polos in its house brand, as well as a collection of Reebok styles. “We’re seeing more trends in the market, instead of just your basic polo,” says Angela Wong, merchandise manager at Dunbrooke. “There are more colors, details – it’s a bit more stylish instead of your basic moisture-wicking polos. Both Dunbrooke and Reebok represent ‘classic.’ We stick to the basics, but we like to come out with better fabric that is snag-resistant, different knit structures, etc.”

Its Reebok PlayDry jacquard stripe polo, for example, picks up on this year’s stripes trend while also delivering performance technologies for moisture management and breathability. The PlayDry base layer moves moisture, accelerates evaporation, ventilation and reduces abrasion. The polo achieves the smart balance of stylish form with practical function. 

Friday
Jul182014

GIVE A SALUTE TO Army Green 

MILITARY FASHIONS CONTINUE to be in vogue; as a result, army green has emerged as a true fashion contender on the runways. Fall/winter collections from Calvin Klein, Philip Lim and Prabal Gurung showcase this mainstay color in a variety of apparel types, from leather skirts to coats.

David Goldman, vice president of Philadelphia Rapid Transit, explains how the popular appeal of this color involves current trends in street wear, which emphasize dark neutrals and feature army green as a black alternative. “While black has always been a highly versatile neutral,” he says, “army green – which urban hipsters have brought into the limelight – can function very similarly.” Not only is army green an ideal choice for logos and embellishments, it conveys many qualities as a muted hue in street wear. “A subdued palette stresses a resourceful, functional and tough attitude that flashy or bright colors can’t transmit,” Goldman says.