Athletic Wear Is On-Trend

Build your fan base with promotional athletic wear. Wherever end-users go, your company’s message will be proudly displayed. “Athletic wear is on-trend, comfortable and easy to wear,” says Leah Hulon, a designer for Expert Brand. “Gone are the days of athletic wear only being worn during a workout” or during a game.

According to Jim Dusbiber, promotional products sales manager at CHAMPRO Sports, clients prefer athletic attire that has “a contemporary look and feel” as well as modern performance fabrics and the ability to offer a wide range of branding opportunities. “Athletic wear can help a company tie in a ‘teamwork’ theme or foster a culture of physical activity and healthy living for employees,” Dusbiber points out.   

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Boost Your Brand This Summer

Winter's finally over; the birds are singing a lovely song, the sun is shining brightly and plants are sprouting. Make sure your logo is in full bloom this season by stocking up on summer giveaways. We offer all the best and brightest items to help you stand out this spring. Choose items from our selection to remind people how much they love your brand. As the weather warms and spring fever takes over, pass out these intoxicatingly cute giveaways and watch your brand exposure soar. While people switch out their wardrobes and start spending more time outside, you can make sure that they see your brand everywhere by imprinting it on any number of great summer promos.

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Tee Off This Season With Athletic Attire

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WHEN IT COMES TO GOLF APPAREL, the best way to discover what’s trending is to go straight to the source. Jeff Nero, sales representative from Tri-Mountain, advises decorators and distributor salespeople to “turn on the TV and spend time watching a PGA tournament. See what the top pros are wearing, and get ideas on the fashion and styles they’re wearing on the golf course.”

Golf apparel buyers, according to Nero, look for trending colors and designs, as well as modern fabrics and fits. “It’s a smart move to take advantage of the millions of dollars spent in research and development by top apparel companies like NikeAdidas and others,” he notes.

Boost Brand Awareness At Outdoor Events

Between food and drink, live music, cheering fans and a warm, welcoming atmosphere, summer events like concerts are the perfect venue for boosting your brand awareness.

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Think coolers, bandannas, picnic blankets, tote bags, tank tops and light jackets for cool evenings.  For any product that will be used outdoors, quality is paramount.  Clients expect an outdoors product to be tough, and able to hold up to the elements.

Anything from drinkware to functional hard goods has a place at outdoor events. The possibilities are endless. Even tech items can provide amazing branding opportunities.

Tee Off This Season With Athletic Attire

WHEN IT COMES TO GOLF APPAREL, the best way to discover what’s trending is to go straight to the source. Jeff Nero, sales representative from Tri-Mountain, advises decorators and distributor salespeople to “turn on the TV and spend time watching a PGA tournament. See what the top pros are wearing, and get ideas on the fashion and styles they’re wearing on the golf course.”

Golf apparel buyers, according to Nero, look for trending colors and designs, as well as modern fabrics and fits. “It’s a smart move to take advantage of the millions of dollars spent in research and development by top apparel companies like NikeAdidas and others,” he notes.

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Create Inspiration With Branded Headwear

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When it comes to branded headwear, it's quality over quantity. It's more meaningful to give away 600 caps, that will be worn time and time again, than to give away 1000 inexpensive caps that will quickly disappear. 

Choosing the right hat for the right promotion is crucial; end users will actually wear an on-trend accessory. Headwear is a tremendous avenue for companies looking to boost brand awareness. There's no better billboard for a company than a custom branded cap.

Summer Fashion Trends

Celebrate summer with fashion-forward apparel that gets your clients’ brand buzzing. On-trend promotional clothing “often becomes your clients' favorite item to wear,” thus increasing visibility, says Glen Brumer, sales director at Royal Apparel. 

According to Brumer, this season, clients are seeking eco-friendly, sustainable styles, made-in-USA garments, “athleisure” – including leggings and tank tops – military chic camo, vintage looks, soft-hand fabrics and polos. 
 
In terms of color, greens are extremely popular for summer, says James Andres, marketing coordinator for S&S Activewear. “Between St. Patrick’s Day and Earth Day, there are tons of events and promotional opportunities for green,” he points out. Themes of sustainability and growth also tie in to the hot hue. 

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Check Mate!

You can't go wrong with plaid – you just can’t. A fashion staple for years, plaid stylings adorn everything from apparel to hard goods. Everyone from West Coast rockers to Northeastern preps drape themselves in plaid. You’ll find classic stylings on flannel and dress shirts, and some with updated features that ensures your plaid piece is current. Dress it up or dress it down, plaid is appropriate in a grunge rock concert hall or at a country club formal. You’ll find classic tartan patterns on ties and scarves for a sophisticated look and bold, traditional patterns on jackets, flannel shirts and hats exude a he-man vibe. 

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March Madness - Your Next Slam-Dunk Promotion

March Madness! According to Benn Chazan, national sales manager at BamBams LLC, ad specialties surrounding this event fall into two categories: cheering products (noisemakers, attention grabbers) and premium products, which are kept and valued after the event. “A combination of these two things will be the most effective,” he says, “or a single item that’s effective in both ways.” Chazan advises, due to the fast pace and uncertainty of March Madness games, products focus on branding for the event (March Madness/NCAA Tournament) instead of specific teams, and items should feature the tournament year, references to Indianapolis (location of the Final Four), and/or some type of brackets in the artwork. “These are staples of March Madness,” he explains, “and they’ll increase the value of the giveaway to the end-user and, by extension, to the advertiser.”

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Maximize Impressions With Sophisticated Wovens

Looking for a versatile garment that doubles as a sophisticated branding canvas? Woven shirts keep wearers comfortable while maximizing impressions for your clients.

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According to Lisa Denham, marketing director at Executive Apparel buyers seek performance properties and fashion-forward styles. “Clients are looking for a professional and stylish, upscale look that’s easy to care for without breaking the bank,” Denham explains.

Wrinkle-resistant, stain-resistant and moisture-wicking wearables are in demand; wovens with these properties are ideal advertising tools. Denham adds: “Wovens last longer than a knit shirt, which will generally look worn after a few washes.”